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Improve Customer Experience
Build the insurance experiences customers crave
Bad customer experiences = lost business
For the insurer, this can result in lost sales opportunities, higher customer churn rates, and overall low market satisfaction.
Only when a carrier improves their backend to support data fluidity and smart AI integrations can they truly start to please customers and increase personalized, digital sales.
EIS = the go-to core system for better customer experiences
This helps customers feel like they’re seen and understood, and not just another number in the system.
How EIS Enables Modern Customer Experiences
EIS Portals offer omnichannel experiences that provide transparent, customer-facing digital interfaces that are easy for customers to interact with.
Want to provide better customer experiences?
Q: How can EIS enhance my insurance customer experience?
A: EIS improves customer experience by using CustomerCore to unify customer data and trigger event-driven, automated service across the insurance lifecycle.
- Single, unified customer view with real-time and historical updates, and a searchable event timeline.
- 24/7 digital claims with guided data capture, faster processing, and ongoing visibility via portals.
- Automated workflows (billing reminders, claim steps, tasks) that reduce friction and call center dependency.
Q: What makes the EIS approach to customer experience unique?
A: EIS is built customer-first (not policy-first) with CustomerCore as the operational hub, so experiences are powered by real-time events, not stitched together across silos.
- CustomerCore is the “driving center” connecting policy, billing, and claims into one customer record.
- Event-driven architecture enables proactive, personalized interactions (not generic “one-size-fits-all” service).
- Persona-based portals deliver tailored experiences for customers, agents, brokers, CSRs, and adjusters.
- Open, cloud-native microservices architecture avoids the “patchwork” problem that breaks digital CX.
Q: Can EIS integrate with existing systems to improve customer experience?
A: Yes—EIS is API-first and platform-agnostic, so you can integrate digital experiences with existing core and enterprise systems.
- API-first integrations connect ecosystem partners into the insurance lifecycle, making the customer experience more seamless.
- EIS can connect to data and event sources like IoT home sensors, telematics, and health apps to enable proactive service.
- Portals built in EIS can integrate with partners (like repair networks and vet portals) via open APIs.
- CustomerCore can combine partner data with internal data into organized customer profiles for better communication and personalization.
Q: What role does AI play in enhancing customer experiences with EIS?
A: AI in EIS is designed to be governed, insurance-native, and executable—so it can turn plain-language customer intent and requests into compliant actions and answers, grounded in CustomerCore data.
- CustomerCore provides data-centered party/relationship models and a unified customer portfolio view.
- AI supports decisioning + next-best actions, then executes via APIs/workflows as a system of action.
- Core-embedded AI governance includes grounding, auditability, and human oversight (not “black box” automation).
- AI improves service moments like claims journeys with personalized touchpoints and real-time updates (like in ClaimPulse).
Q: How does EIS ensure compliance while improving customer experience?
A: EIS improves CX while supporting compliance through built-in auditability, security monitoring, and configurable controls across data and workflows.
- Business Activity Monitoring (BAM) provides a 360-degree audit trail of changes for compliance and accountability.
- Security + activity monitoring includes encryption, access controls, audits, and anomaly detection.
- Data handling can be adapted by policyholder location with reporting for internal/external audits.
- For AI specifically, governance is core-embedded (grounding, provenance, bias testing, human oversight, and auditability).
Q: What types of insurance lines customer service can EIS manage on its platform?
A: EIS supports customer service across major lines—including group benefits, life, and P&C—using pre-built automations, CustomerCore profiles, and persona-based portals.
- This encompasses group benefits, life, P&C, and more.
- OneSuite can consolidate operations for all lines of insurance, reducing IT overhead while improving service consistency.