Everyone needs insurance, but no one actually wants to be in a situation where they have to use it. So, when those situations arise, convenience is key. Customized portals (for insureds, claims staff, brokers, vendors, and everyone else in the insurance lifecycle) are the most effective way to provide this convenience — IF insurers have the right core systems to support them.
The modern legacy core systems many insurers operate on can’t support truly intuitive portals: Their limited data integration capabilities make it difficult for insurers to funnel necessary information to the front end.
The difficult-to-use portals that can be set up with modern legacy systems cause problems for… well, everyone. Insureds can’t readily access their policy details and check what’s covered, brokers can’t easily look up invoice histories, and employers can’t keep track of group benefits enrollment data. And carrier staff — especially customer service agents — bear the brunt of the frustrations from all of those groups.
Portals built on coretech like EIS OneSuite™ won’t suffer the same limitations as modern legacy core systems. The open architecture guarantees the data fluidity that’s necessary for intuitive portal experiences, and allows them to be tailored to the needs of each persona group — no matter what devices or channels they prefer to use.
Insurers can use EIS DXP® (Digital Experience Platform) API middleware to build and deploy easy-to-use portals, seamlessly integrating them with all of EIS OneSuite, internal systems, and third-party software.
Robust customization capabilities allow carriers to build portals with UI tailored to different persona groups and different lines of business.
Portals can enable all kinds of self-service functions: claim filing, payments, commission tracking, and more, giving users more control over their experiences.
Portals are also available a la carte as add-ons to EIS OneSuite core products, so you only have to implement and deploy the portals you need.
When a major North American insurer recently entered the group benefits space with EIS coretech, they built persona-based portals in their administration platform. These interfaces give a clear picture into business opportunities: For example, a broker portal can show that relatively few of a group’s insureds purchased term life coverage. With this information, they can strategize to improve the product, the messaging behind it, or both.
EIS customer portals can serve as marketplaces for both existing customers and prospects. Employers or individual users can easily compare plans and their coverage levels, get accurate quotes, and purchase policies with no human interaction needed. Also, through integration with CustomerCore™ and the system’s event-driven architecture, qualifying events (like childbirth or a new home purchase) can trigger workflows that funnel relevant offers, presented directly in a user’s portal.
Because EIS portals are so easy to launch, they can quickly adapt to new services or functions that incorporate the latest technology consumers are using. This keeps ambitious insurers at the leading edge of insurance technology and ahead of the competition.
A: Persona-based insurance portals are role-specific digital experiences that surface the right tasks, data, and journeys for each user type, such as customers, brokers, employers, agents, or service teams.
A: Ethical AI in EIS portals is handled through governed, auditable AI execution that stays inside controlled workflows and approved data boundaries.
A: Yes—EIS portals can support multiple lines at once by using shared experience patterns while tailoring products, rules, and workflows by line.
A: EIS portals are user-friendly because experiences are designed around the persona’s job-to-be-done, with guided journeys and clean access to the right information.
A: Integration is built into EIS through an API-first approach that connects portals, core services, and third-party systems without brittle point-to-point builds.
A: Portal implementation is supported through structured delivery services, training, and environments that help teams move fast without destabilizing production.
A: Persona-based portals improve engagement by making insurance interactions simpler, faster, and more relevant for each user and moment.
A: EIS is differentiated by a cloud-native, modular core with open APIs and governed AI, built to support real-time digital experiences across multiple lines without locking carriers into rigid suites.
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