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Customer Experience – Use Case
Perfect your customer experience with EIS
Vibrant, personalized digital experiences that feel authentic are a sure way into your customers’ hearts.
Unfortunately, those intuitive, lasting customer experiences don’t build themselves, and the “modern legacy” core systems many insurers run on have roadblocks that stop great customer experiences before they can even start.
Why is the customer-first approach so difficult with modern legacy?
When it comes to maintaining close customer relationships and reducing churn, a customer-centric core system is the golden ticket. Policy-centric setups, on the other hand, make customers feel like numbers in a system. Because everything is driven around the policy — not the customer — it can feel like insurers only care about customers as a source of income, rather than acting as their financial guardians.
But if switching to customer-centric operations only required changing philosophies, everyone would’ve done it already.
Unfortunately, the modern legacy cores many carriers use aren’t up to the task: Their closed architecture, hard-coding, siloed operations, and poor integration capabilities all stand in the way of centering everything on the customer and creating seamless customer experiences.
Center on the Customer With Data Fluidity
The scalable, cloud-native EIS OneSuite™ enables the free flow of data needed to unite disparate systems where customer info is stored.
Its open architecture and thousands of APIs allow seamless integrations with internal and external systems. Then, CustomerCore™ — the customer-centric heart of EIS OneSuite — organizes relevant historical and real-time data from those systems into comprehensive customer profiles. This info becomes the building blocks of data-driven, strategic marketing initiatives and personalized customer experiences that help ambitious insurers grow.
EIS fundamentals = true customer centricity
Equipped with CustomerCore, easy-to-use UI tooling, and intelligent workflow automation tools in EIS Platform™, insurers cover multiple bases:
- Carriers can craft product offers for customers’ exact needs (even across multiple business lines) and deliver them efficiently through intuitive user portals.
- Self-service portal features also grant users (ranging from customers to brokers and group benefits administrators) greater control of their insurance experiences.
Meanwhile, other EIS solutions like ClaimCore® and ClaimSmart™ focus on making claims processing — the most customer-visible phase of the insurance lifecycle — more transparent and easier to manage. From the first notice of loss to final claim resolution, these solutions keep the customer in the loop while machine learning anti-fraud models watch out for the carrier’s bottom line.
How EIS Improved Real Customer Experiences
Accelerate Multiple Processes
esure, one of the UK’s top P&C insurers, adopted EIS OneSuite and saw several of their key customer-facing processes speed up: Both the buyer journey and claims journey grew 30% faster after esure’s EIS-powered platform was up and running.
Expand the Use of Digital Solutions
Tower’s digital transformation with EIS OneSuite helped the property lines carrier reach more customers than ever in New Zealand and the Pacific Islands. More than 50% of tasks and transactions completed in the New Zealand market are now done digitally, while prospects in Fiji were impressed enough by the potential of digital experiences to increase sales via the EIS-powered platform from 23% to 88%.
Better Distribution = Better Marketing
Both Tower and esure can now seamlessly integrate with distribution partners through the open API framework of EIS OneSuite — allowing marketing campaigns to be more intuitive, personalized, and effective.
Q: How does EIS enhance the insurance customer experience?
A: EIS enhances customer experience by connecting digital touchpoints to unified customer data and automated lifecycle workflows so service stays fast, consistent, and accurate.
- CustomerCore builds complete customer profiles with portfolio details and interaction history to support better service and more relevant offers.
- ClaimCore and ClaimSmart streamline end-to-end claims with intelligent automation, faster approvals, and ongoing visibility for policyholders.
- Persona-based portals deliver role-specific self-service experiences that can be tailored by line of business and user type.
- Cloud-native, API-first architecture reduces handoffs and rework by keeping experiences connected to real-time core services.
Q: What makes EIS Platform different in terms of ethical AI?
A: EIS stands out in ethical AI by embedding governance, controls, and auditability at the core so AI is constrained, transparent, and supervised in insurance workflows.
- AI governance includes grounding, provenance, bias testing, human oversight, and auditable decision trails.
- The platform enforces permissioning, data-access controls, workflow checkpoints, and traceable execution for regulated operations.
- ISO 42001 certification reinforces a formal AI management approach aligned to global standards.
- AI is designed to augment operational decisions rather than run unchecked outside core controls.
Q: Can EIS support multiple insurance lines on a single platform?
A: Yes—EIS supports multiple lines of business on a single platform foundation with modular capabilities that scale as products and markets expand.
- EIS OneSuite powered by CoreGentic supports operations across insurance lines to consolidate platforms and reduce complexity.
- Product and process configuration supports adding new offerings without rebuilding the core.
- Open APIs and ecosystem integrations allow different lines to share common services while connecting to specialized external tools.
- Persona-based portals and experiences can be delivered consistently across lines, channels, and stakeholder roles.
Q: How quickly can a carrier implement EIS solutions?
A: Implementation can move quickly because EIS combines modular rollout options with pre-built components and an agile delivery approach.
- Modular deployment supports phased transformation instead of forcing a huge “big bang” change in operations and technology.
- Pre-built components and accelerators reduce build effort for core, digital, and integration work.
- Configuration tools streamline product, process, and experience setup to speed time-to-value.
- Open integration patterns reduce delays when connecting to third-party systems and existing ecosystems.
Q: What role do APIs play in improving customer experience with EIS?
A: APIs power real-time, end-to-end experiences by linking portals and apps to core services and external ecosystems without breaking the customer journey.
- With EIS, APIs enable consistent actions across channels, including policy servicing, billing, and claims updates in real time.
- Open API frameworks simplify integration with external platforms, making the customer experience feel more cohesive and holistic.
- API-driven architecture supports rapid change by allowing experiences to evolve without reworking the entire core.
Q: How does EIS ensure data security in customer interactions?
A: EIS secures customer interactions through strong access controls, controlled data exposure in digital experiences, and governed execution across workflows.
- Security practices include encryption, authentication, and access control aligned to enterprise standards.
- Persona-based portals expose only the functions and data required for each role, reducing unnecessary access.
- API-mediated access supports consistent enforcement of authorization and data segmentation across channels.
- Governed AI execution adds permissions, data controls, and audit trails when AI is used in regulated processes.
Q: How can EIS help in personalizing the insurance customer experience?
A: EIS enables personalization by combining unified customer-centric intelligence with configurable experiences and event-driven automation.
- CustomerCore consolidates data into organized customer profiles on a customer-centric architecture that supports tailored offers and better support.
- Event-driven workflows trigger timely outreach and next-best actions based on lifecycle changes and interactions.
- Persona-based portals tailor content and capabilities for customers, brokers, and internal teams based on role and context.
- Real-time integrations keep personalization accurate by avoiding stale data and manual updates.
Q: What support does EIS offer post-implementation for carriers?
A: EIS supports carriers after go-live with production support, solution support, training, and managed environments that help teams keep improving safely.
- Post-implementation services include production and solution support delivered by experienced teams.
- Managed development and testing environments support continuous delivery and ongoing modernization.
- Reusable components and agile methods reduce effort when expanding features, portals, and lines of business.