Ambitious Insurer Blog

By Sara Pérez, Chief Marketing Officer, EIS

Each year, Semana del Seguro in Madrid brings together leaders from across the Spanish insurance industry to discuss the trends, technologies, and operating models shaping its future. As one of the most important insurance forums in Southern Europe, it provides a platform for insurers and partners to exchange perspectives on how to respond to rising customer expectations, expanding distribution ecosystems, and accelerating technological change.

This year, EIS had the opportunity to lead a two-hour session dedicated to intelligent insurance, one of the most well-attended sessions of the event. The session included an overview of our approach and platform, live demonstrations of our AI-driven capabilities, and a customer round table. I had the privilege of moderating the round table discussion alongside BNP Paribas Cardif, where we explored how insurers are evolving their operating foundations to support continuous change.

What became clear throughout the session is that insurers are no longer simply modernizing technology. They are rethinking their operating foundations to support more complex distribution models, improve efficiency, and embed artificial intelligence directly into their core business processes.

Three AI shifts insurers can no longer postpone

Across the Spanish market and globally, insurers are facing a convergence of structural pressures:

• Distribution models are expanding rapidly, with insurers needing to support bancassurance, brokers, embedded insurance, and digital partners simultaneously.
• Customer expectations for speed, transparency, and consistency continue to rise.
• Operational efficiency remains a continued focus and source of constant scrutiny.

Artificial intelligence is accelerating this transformation. But its real impact will not come from isolated pilots or bolt-on tools. AI becomes truly transformative when it is embedded directly into core operations — it can automate decisions, orchestrate workflows, and operate within governed, controlled environments.

This shift requires insurers to rethink their core operating foundation.

A knowledge-driven core designed for agility and scale

During the session, we presented EIS OneSuite™ powered by CoreGentic™, our knowledge-driven core platform helping global insurers operate, innovate, and scale on a unified foundation.

OneSuite integrates artificial intelligence, automation, and advanced configuration capabilities directly into core insurance functions. This enables insurers to automate underwriting, policy administration, and claims management, improving operational efficiency while accelerating the launch of new products and services.

Just as importantly, the platform lets insurers configure products, workflows, and experiences without relying on lengthy and costly development cycles. This dramatically reduces time to market and allows insurers to adapt continuously as business and market needs evolve.

Through live demonstrations, we showed how insurers can orchestrate customer experience, distribution, and core operations coherently on a single platform — eliminating the fragmentation that has historically slowed innovation and increased operational complexity.

One of the platform’s key differentiators is its ability to support multiple distribution models, brands, and markets simultaneously. Insurers can scale bancassurance partnerships, broker channels, and embedded insurance offerings while maintaining full governance, operational control, and resilience.

Insights from BNP Paribas Cardif’s digital transformation

The customer roundtable provided valuable perspectives on how this transformation is unfolding in practice. 

Cyril Haioun, Transformation Lead for the Partner Distribution Platform at BNP Paribas Cardif, shared several insights relating to their own digital transformation using EIS: 

• Scalability: It’s critical to operate on a flexible and scalable core platform that can support an insurer’s diversified distribution strategy. 
• Innovation: As distribution models expand and partnerships grow, the ability to operate on a unified and configurable platform becomes essential to accelerating innovation without increasing complexity. 
• Governance: Maintaining operational control and resilience is essential in a highly regulated environment – and insurers need an intelligent operating system they can trust in this area.
• Comprehensive: A truly modern and intelligent core platform empowers insurers to introduce new products, integrate new partners, and evolve their operating model while ensuring consistency, governance, and efficiency across the business. 

Intelligent insurance is becoming the new operational standard

The strong attendance and level of engagement during the session reflected a new sense of urgency and a clear industry shift. Insurers understand that the ability to adapt continuously — safely, efficiently, and at scale — is rapidly becoming a defining competitive advantage, not just a “nice to have.”

Intelligent insurance requires more than digital interfaces or isolated AI capabilities. It requires a unified, knowledge-driven core that orchestrates operations, intelligence, and distribution on a single foundation.

Insurers that build on this foundation will be able to improve efficiency, accelerate innovation, and respond with confidence to the evolving demands of the market.

The shift is already underway.

Click here to learn more about EIS OneSuite™ powered by CoreGentic™, and how it helps insurers like BNP operate with incredible intelligence and efficiency.