How Mass Personalization Will Open the Small Business Benefits Market

ITA Pro Dec 13, 2017

Looked at through a marketing lens, your personal truth is that you are a demographic of one.  And anyone who can grasp that and understands your needs and preferences will score some serious points and wallet share.  This type of mass personalization could be key to successful benefits insurance small case marketing on Main Street, explains EIS Group’s Anthony Grosso in this ITA Pro article.

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