How Guardian Life plans to go direct to consumer

Digital Insurance Jul 5, 2017

The Guardian Life Insurance Co. of America announced that it had selected the full core systems suite from EIS Group to support a ramp-up in the life insurer’s direct-to-consumer business. Most of Guardian’s current life insurance customers come through workplace benefits, but changes in the workforce are leading the company to invest more in one-to-one marketing of its products. Peggy Maher, SVP of direct to consumer for Guardian, explains why a new technology backbone was needed to support this expansion in a brief Q&A with Digital Insurance.

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