Explore the pet insurance market opportunity and why AI-native, customer-centric core platforms are critical for success. Learn how insurers can launch faster, scale efficiently, and deliver modern pet insurance experiences with reduced risk and cost.
Product Innovation
Insurance product innovation without roadblocks
Thanks to AI innovations, EIS OneSuite™ powered by CoreGentic™ clears the way for substantial, future-focused product innovation. With AI embedded directly in the core, natural language control, and agentic orchestration, EIS helps insurers move faster, configure smarter, and adapt without friction.
Dodging 3 major product innovation barriers
Outdated core systems slow the creation of innovative, customer-centric products. They inherently can’t provide the key architectural components required for product innovation including:
- Data fluidity: Data from all relevant sources must flow freely through your tech stack. EIS OneSuite has core-embedded AI, contextual orchestration, and a customer-centric architecture that allows data to flow freely so information is real-time and accurate.
- Modularity: Modularity lets insurers quickly bundle and customize products without rebuilding their tech every time the market shifts. With a modular core, insurers can launch, update, or personalize bundles quickly, without IT bottlenecks.
- Scalability: The cloud-native nature of OneSuite means scaling happens easily, and doesn’t break your current system.
The shortcomings of outdated core systems make it all but impossible for carriers to deploy innovative, competitive products without development costs going through the roof. OneSuite powered by CoreGentic changes that by embedding governed AI directly into the core system, automating workflows, and enabling real-time data access.
EIS OneSuite = the fast lane to product innovation
Launching a new digital front-end on top of an outdated core and calling it “product innovation” isn’t fooling anyone. When the same clunky workflows, stale data, and slow customer experiences are driving that front-end, customers see through it rather quickly.
How EIS Paves the Way for Easier, Faster, Sustainable Product Innovation
Natural language control means business users can make changes and create new products from scratch using plain-language commands, cutting out lengthy dev cycles.
Governed agentic orchestration means that AI agents within the core system coordinate tasks across the insurance lifecycle, speeding up implementation time.
Because governance of AI is built in, oversight and auditability are native, keeping operations safe. EIS was the first insurance core systems provider to achieve the ISO 42001 certification for AI systems management.
Our open API framework supports effective omnichannel product distribution and makes it easier for carriers to embrace vendor partnership opportunities.
Ready to Innovate?
Developing truly innovative products doesn’t have to feel impossible anymore. Talk to us today to learn how EIS supports successful, continual product innovation.
Q: How can EIS help enhance my insurance product offerings?
A: EIS helps you design, launch, and evolve products faster with configuration-first tooling, GuideMe for guided creation and testing, and a core that stays open to new channels and partners.
- You can configure products, rules, and attributes with Product Studio and platform configuration tools instead of heavy custom code.
- You can prototype and refine changes quickly using GuideMeTM and natural-language control for guided setup and iteration.
- You can deliver better experiences with persona-based portals and API-driven digital journeys that use real-time data.
- You can integrate what customers want next with an open API framework and event-driven architecture built for change.
Q: What makes the EIS approach to insurance innovation unique?
A: EIS speeds idea-to-execution with a cloud-native, microservices core, purpose-built product tooling, and GuideMe for guided creation and experimentation, all supported by governed AI.
- You innovate on an open, event-driven platform that avoids the hard-coding traps of modern legacy systems.
- You use configuration tools and a business rules engine to change products and processes without rebuilding your core.
- You can test and implement changes faster with GuideMe and agentic orchestration that shortens iteration cycles.
- You get an AI operating model that is grounded and governed, not “AI taped on top of the core.”
Q: Can EIS support multiple types of insurance products?
A: Yes—EIS supports multiple lines of business on one platform, so you can add products without adding new core systems.
- You can run policy, billing, claims, and customer operations on one modular foundation across all products and brands.
- You can build persona-specific portals for customers, brokers, employers, providers, and more across lines of business.
- You can extend products using Product Studio and reusable rules and workflows that scale across portfolios.
- You can support modern distribution needs through open APIs and ecosystem integrations for each line.
Q: How quickly can I implement new insurance products using EIS?
A: EIS is designed to shorten time-to-market, and while exact implementation times vary depending on the breadth and scope of the new products being developed, preconfigured components, configuration tooling, and GuideMe-led iteration reduce dependency on long IT cycles.
- You can configure products and rules with Product Studio and one-click rule deployment instead of custom builds.
- You can create and update user experiences with our UI Builder that reduces the amount of coding required.
- You can iterate faster using plain language commands with GuideMe for guided product creation and experimentation, and agentic AI orchestration that streamlines execution across workflows.
Q: What role does ethical AI play in insurance product innovation with EIS?
A: Ethical AI in EIS means innovation that stays compliant because AI is governed in the core with grounding, bias testing, auditability, and human oversight.
- You get built-in governance controls like provenance, bias testing, and auditability as core capabilities, not bolt-ons.
- You keep humans in control with workflow checkpoints and traceability for AI-assisted actions.
- You reduce hallucination risk by constraining execution to validated APIs, configuration, and insurer-defined rules and thresholds.
- You can align AI execution to regulated insurance operations because EIS positions AI as a system of action, not just a chatbot.
Q: What support does EIS offer for carriers looking to innovate?
A: EIS supports innovation with guided tooling (including GuideMe), configurable product and workflow builders, and an architecture that makes change routine instead of risky.
- Insurers get business-user-friendly configuration tools to adjust products, processes, and UI without constant vendor hand-holding.
- EIS lets users build and refine workflows using a drag-and-drop workflow builder tied to event-driven execution.
- You can innovate safely with governed AI execution, clear controls, and audit trails across core operations.
Q: How can I measure the success of my product innovations with EIS?
A: EIS helps you measure innovation outcomes with operational data logging, out-of-the-box reporting, and activity tracking that shows what happened, when, and why.
- Built-in reporting templates support measurement, and data exports can feed an existing analytics stack for deeper analysis.
- Product performance can be connected to customer outcomes using unified customer profiles and portfolio visibility.
- Workflow performance and adoption can be monitored by capturing activities and changes across core operations for accountability.
- Key operational signals can be tracked in near real time using event-driven data and lifecycle transactions.