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Embedded Insurance – Use Case
Digitally embedded insurance = bold new business opportunities
When carriers provide their partners’ consumers with the security of immediate coverage through digitally embedded insurance, they position themselves to pursue a wide variety of new customer groups. EIS OneSuite™ makes the embedding process simple and seamless via its support for product digitalization, streamlined policy creation and issuance, and digital distribution.
Making the old new (if your core systems let you)
Embedded insurance already has a proven proof of concept: Product warranties and insurance policies are decades old (and quite popular). So are travel insurance and extended warranty offers. Digitizing the embedding process so it instantly takes effect at the point of sale, with virtually no effort from the insurer, their partner, or the end customer, makes everything much more efficient and convenient.
Unfortunately, some insurers can’t yet embrace digitally embedded insurance because of outdated core systems. Legacy core platforms lack the architecture and integration capabilities to support the functions that drive embedded insurance. Carriers stuck with these systems can only offer embedded coverage over the phone (or post-sale, as a separate transaction). That’s just plain inefficient, decreases selling potential, and is ill-suited to an increasingly digital-first world.
Smart Policy Generation + Automation + Integration = Digitally Embedded Coverage
EIS OneSuite and its core products allow insurers to seamlessly intertwine product sales and coverage purchases. PolicyCore® gives carriers the flexibility to tailor policies for retail partners and create automated workflows that ensure precise underwriting, risk assessment, and pricing. Then, through airtight API-based integration with partner systems, EIS OneSuite facilitates effortless digital point-of-sale policy distribution.
How EIS supercharges embedded insurance
The core attributes of EIS OneSuite — cloud-native flexibility and scalability, open architecture, and seamless integration — provide the support for full product digitalization that’s critical for embedded coverage.
PolicyCore lets carriers create a diverse range of embedded insurance products (credit protection, travel coverage, protection plans for high-value retail purchases, and more), enabling partnership possibilities in many new addressable markets.
When end customers take brands up on the offer of embedded insurance at the point of sale, EIS-powered automation triggers policy underwriting, pricing (based on the situation’s unique circumstances), and digital issuance the instant consumers click “Complete Purchase.”
Benefits of embracing embedded insurance
Extending Market Reach
When a partner’s customer buys a product or service that comes paired with insurance, it’s a built-in opportunity: The carrier can start marketing other coverage products to the non-insurance brand’s audience, potentially expanding their business into customer demographics they might not have otherwise reached.
Reducing Distribution Costs
By enabling digitally embedded insurance and supporting reliable digital distribution for other products, EIS OneSuite helps lower distribution costs — a major benefit considering distribution accounts for about 50% of total spending across the insurance sector.
Keeping Up With Industry Shifts
Digitalized, customer-centric products will only become more important as tech-savvy generations become the majority demographic. Seamlessly embedded insurance — and other forward-thinking products that EIS OneSuite can support — will help carriers and their partners stay ahead of the curve.
Q: What makes EIS embedded insurance different from others?
A: EIS enables embedded insurance that is truly core-connected, API-first, and configurable, so partners can sell and service coverage inside their own digital journeys without difficult technological integrations.
- Open API framework and cloud-native microservices make it easier to launch partner-led distribution models and new channels.
- Embedded experiences can be delivered as inside an existing digital platform, not as a standalone portal.
- Modular core services support rapid product and workflow changes as embedded insurance partner needs evolve.
Q: How does EIS ensure compliance with ethical AI standards in its platform?
A: EIS treats AI as governed execution inside core insurance operations, with controls and auditability fundamentally built in.
- Governance includes grounding, provenance, bias testing, human oversight, and auditable trails.
- Permissioning, data-access controls, workflow checkpoints, and traceable execution constrain AI actions to approved operations.
- ISO 42001 certification reinforces a formal AI management approach aligned to global standards.
- AI can trigger real transactions through workflows and APIs while staying inside insurer-defined controls.
Q: Can the EIS platform integrate with my existing systems?
A: Yes—EIS is designed to integrate with proprietary and third-party systems through a broad open API framework and ecosystem-ready architecture.
- Thousands of APIs support integration across policy, billing, claims, customer, portals, and external platforms. This reduces hard-coding requirements and helps avoid data silos common in “modern legacy” environments.
- Ecosystem integration supports partnerships, new distribution channels, and adoption of new insurtech capabilities.
- Solutions can run alongside existing microservices and systems where needed, not only as a full-suite replacement.
Q: How quickly can I implement EIS embedded insurance solutions?
A: Embedded insurance can be implemented quickly because EIS supports modular rollout, reusable components, and integration-first architecture that reduces build and connection work.
- Modular deployment supports phased delivery rather than a single, all-at-once transformation.
- Pre-built components and accelerators reduce effort for digital experiences, workflows, and integration patterns.
- Configuration tools speed product, rule, and experience updates without long development cycles.
- API-first design shortens partner and ecosystem connectivity compared to hard-coded integrations.
Q: What benefits does EIS offer as a cloud-native platform?
A: The cloud-native architecture of EIS delivers scalability, faster change, and reliable integration by combining microservices, data fluidity, and continuous delivery practices.
- Microservices architecture enables agile, flexible deployment instead of one large development project.
- Cloud-native infrastructure supports scalable performance and real-time updates to keep pace with change.
- Data fluidity reduces manual work and hard-coded processes that slow operations and customer service.
Q: How does EIS enhance the customer experience in embedded insurance?
A: Customer experience for embedded insurance improves with EIS because journeys stay inside the partner experience while still running on the real-time core services of EIS and customer intelligence.
- Embedded UI components can sit inside an existing digital platform while staying connected to core transactions.
- Unified customer profiles in EIS CustomerCore support more relevant interactions and smoother servicing across channels.
- Event-driven workflows enable timely next steps and communications based on what is happening in the policy, billing, or claims lifecycle.
Q: What kind of support does EIS provide after the implementation of embedded insurance?
A: After go-live, EIS supports ongoing improvement with production support, guidance for self-sufficiency, and training that helps teams extend embedded experiences safely.
- Ongoing support helps carriers refine and enhance platforms long after initial deployment.
- Self-service tools and guidance help carrier teams make changes without constant vendor hand-holding.
- Training is available for teams through EIS University.
- Managed environments and repeatable delivery practices support continuous enhancements and expansion into new channels.