Tokio Marine & Nichido Fire, Japan’s leading P&C carrier with $12 billion in $GPW successfully deployed ClaimSmart, eliminating redundant manual work, boosting fraud detection, and transforming the customer journey with personalized touchpoints at every step.
Perfect customer experience with persona-based engagement
Property Casualty 360 Jan 12, 2018
Personas allow insurers to do something personal and differentiating for those coming across their interactions channels. EIS Group’s Fazi Zand describes why personas are the next step in personalization, how they work, and what technology is needed to support persona-based engagement.