A Greenfield Field Guide for Group & Voluntary Employee Benefits Insurers

Learn why benefits insurers are embracing a greenfield approach

Discover how greenfield can serve as a path to enterprise transformation and learn the winning benefits game plans from two carriers that took the greenfield approach; one providing a streamlined benefits and administration interface and the other that captured the underserved independent contractors and part-time employees markets.

Download the guide and learn:

  • 4 reasons to build a greenfield technology platform now
  • How to evaluate whether greenfield is the right approach for your company
  • Greenfield myths versus reality
  • What greenfield means for your traditional book of business
  • Greenfield best practices

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