A Greenfield Field Guide for P&C Insurers

Is greenfield the right approach to your digital transformation?

Greenfields are different. They start small, test, learn and adjust until your products, services, and experiences are ready to scale. They combine what’s possible from a start up with the capital, resources, and savvy associated with an established insurer.

This ebook helps insurers understand and evaluate the strategies and technologies behind greenfield success.

Find answers to these questions:

• How do we decide whether greenfield is right for us?
• How does greenfield impact our traditional book?
• How can greenfield pave the way to enterprise transformation?
• What are the characteristics of a greenfield technology platform?